How To Add A Brand In An Ebay Listing

What are Listings with variations?

When you take like items with different variations, you tin group them under a single, stock-still-price listing. This type of listing is for closely-related items that have their own, singled-out variations. Thus, you can offer a buyer a particular product with different options such as size, colour, width etc. to choose from. These are Listings with variations.

Why exercise you lot need Listings with variations?

Calculation variations to your listings lets you use Particular specifics to group closely related items under a single listing. For case, if you're selling shoes, you lot can create a single list with multiple variations for unlike sizes.

Listings with variations make the search easier for the heir-apparent and give you lot a structured way to differentiate between similar (but not identical) items in a multi-quantity, stock-still-price listing.

Most categories are fix for eBay listing variations. If this option is non available when you fill in the Sell Your Item course, it's possible that Listings with variations is not available for the selected category.

What are Item Specifics?

While creating a listing on eBay, you should add item details like brand, size, length, width, peak, type, color, way etc. These are Item Specifics that serve as descriptive keywords to assistance your listings bear witness upwards in the right searches on eBay. Properly completed Items Specifics volition get y'all more visibility amongst potential buyers.

In that location are two places on Seller Hub, My eBay and the app where y'all can come across which of your active listings have missing Item Specifics.

Listings with variations vs Single item listings

If y'all sell like items that differ simply by a few characteristics, rather than use single-item listings, it's ameliorate to choose Listings with variations. They are more convenient from both a buyer and a seller perspective. They may too positively affect your sales due to the following reasons:

Listings with variations are more constructive when a heir-apparent looks for a particular product, but hasn't decided which color or type they want. Buyers can see all available options displayed in one place and it increases the chances of a purchase.
Listings with variations keep your potential buyers from making purchases somewhere else. For instance, if a person is looking for an detail of a particular size, If yous use a unmarried-item list and it doesn't match their search, this buyer may think that you just don't have what they are looking for in stock and become to other sellers' pages.
Listings with variations toll you less because eBay doesn't charge whatever additional fee for variations that yous put on your listing. Then, in terms of expenses, information technology'll exist more effective if you create, for example, one listing with 10 variations than 10 separate listings.
Listings with variations can increment your coverage. These types of listings take better sales histories. Taking into consideration that sales history affects a listing'southward position in eBay's search results, information technology wouldn't be an overstatement to say that using Listings with variations tin ameliorate your success every bit a seller.

More tips:

Don't add the aforementioned item both to a single-detail listing and a Listing with variations.
Consider list in only ane category. If you choose to listing in 2 categories, brand sure that both of them permit listings that have variations.
Use variations that are advisable for the item. Using a single List with variations to endeavor to sell different products in order to avoid fees is a breach of eBay'due south policy and tin likewise cause poor search and buying experiences.

Examples of Listings with variations

Each list tin have 5 variation attributes and upwards to 60 options for each of those attributes. For example, if you're selling shoes, your 5 variation attributes could be color, size, width, textile, and style. Each of those details can accept up to sixty options: 60 different colors, 60 different sizes, and so forth.

Here is one example from eBay's search:

This listing for a smartphone has variation attributes as following:

Condition
Storage
Manufacture Color

And each variation type has information technology'south values according to what is left in stock.

For case, the Status variation type has Course A — Fantabulous and Grade D — Faulty options available. It besides has a Grade B and Grade C variation value, but a buyer can run into that they are currently out of stock:

More examples of Listings with variations:

A listing for Women's shirts could contain multiple items of the aforementioned brand and style that vary by size and color (like "Large, Blueish" and "Medium, Blackness").
A listing for Window curtains could incorporate multiple items of the same brand that vary past color, length, and width.
A listing for Golf clubs could incorporate multiple items of the same brand and model that vary by dexterity, shaft material, shaft flex, and loft.

How to create a Listing with variations?

Here is how you can create variations for a new listing:

i. Click Create listing on Seller Hub.

2. Select Single listing in a drop-downwards menu.

3. Search for the correct category for the items that yous are going to listing.

four. On the listing description page, enter all the details.

v. Click the Create variation push button.

If you don't see the variation push, this is normally considering of ii reasons:

Listing with variations is non available in this detail category.
Variations only work with fixed-cost listings. They do not work with auction-style listings.

6. Then, coil down the page and select Stock-still price for the Format in the Selling details department.

7. Afterward clicking the Create variation button you lot see the variation page.

8. Add the attributes that you want to announced on your listing's page and select options for each attribute according to your stock.

9. Review the variations to make certain your inventory matches exactly with the quantity selected for each variation. Yous tin can delete variations for which you are missing inventory.

10. Add together pictures (up to 12 for each variation).

eleven. Add together quantities and cost, which can be unlike for each variation combination of your item. At the same time, your payment methods and shipping costs must be the same.

Changes to variation details

While editing variations for your listings you may run into the post-obit warning: "This aspect is not valid for this variation. Add a valid attribute." That'south because eBay has updated the requirements for Particular Specifics.

If y'all see this message, first try to update your listing. Look for an existing variation aspect that more accurately describes how the items are related. If y'all can't observe a relevant existing variation aspect, you'll demand to create carve up listings. Making these changes helps your listings with multiple variations show upward in the right searches, and helps buyers feel confident in their purchase.